Tags Transcreation

Tag: transcreation

Key Localisation Testing Processes for Websites and Software

As you might already know, localisation is the process of adapting a product, document, brand, or service to a new market.  This market can...

Are You Personalizing Your Campaign for the Local Market?

According to a Common Sense Advisory study, around 87% of customers won’t buy products from a website that doesn’t communicate in the language they...

Re-Branding for a Global Market with Transcreation

When it comes to localisation, we generally focus on the process of translation, which is, of course, very necessary. After all, if you want...