Tags Transcreation

Tag: transcreation

Transcreation and Translation: How it Differs

It’s very easy to get transcreation and translation mixed up. This is because one does inform the other. We’ve put together a...

Key Localisation Testing Processes for Websites and Software

As you might already know, localisation is the process of adapting a product, document, brand, or service to a new market.  This market can...

Are You Personalizing Your Campaign for the Local Market?

According to a Common Sense Advisory study, around 87% of customers won’t buy products from a website that doesn’t communicate in the language they...

Re-Branding for a Global Market with Transcreation

When it comes to localisation, we generally focus on the process of translation, which is, of course, very necessary. After all, if you want...