Tags Marketing

Tag: marketing

Transcreation and Translation: How it Differs

It’s very easy to get transcreation and translation mixed up. This is because one does inform the other. We’ve put together a...

7 Tips to Boost a Global Marketing Campaign

You are trying to advertise your global marketing campaign on an international level. Hence, it is important that you effectively use translation.

5 Tips for Optimising Your e-Commerce Website for International Audiences

In a globalised business landscape, one of the smartest things you can do is to have an international e-commerce site through which you can...

6 Things to Know About Developing Successful Blockchain Business

Blockchain startups are a big deal today because of the potential that blockchain technology has to offer. You’ve probably heard of the blockchain being...

5 Tips for Companies Expanding into Southeast Asia Markets

By any standard, South East Asia is an economic juggernaut. Even with the current economic slowdown in China, the region, as a whole, is...

Are You Personalizing Your Campaign for the Local Market?

According to a Common Sense Advisory study, around 87% of customers won’t buy products from a website that doesn’t communicate in the language they...

Re-Branding for a Global Market with Transcreation

When it comes to localisation, we generally focus on the process of translation, which is, of course, very necessary. After all, if you want...

The Importance of Global Marketing

Global marketing can officially be defined as a state wherein companies no longer see their markets as a single entity and are aware that...

Worldwide Digital Transformation

Despite the fact that global digital transformation (DX) is something that all businesses must work towards, the sad truth is that most of them...

Get Your Global Business Ready For E-Commerce

If you’re looking to expand your global business, look no further than e-commerce. You see, e-commerce is the future. The numbers are in and...