Localised Advantage for Businesses: Fact or Myth?

We are now living in a world of globalisation. Businesses have ceased to develop their commerce inwards and started to embrace the new trend...

Hallyu Wave: How It All Started

Beijing journalists first coined the term Hallyu Wave, or Korean Wave, in the late 1990s as they discussed the sharp rise in global popularity...

Top 10 Most Difficult Languages to Learn

In today’s globalised society, knowing more than one language is more of a necessity than a bonus. It may not be a bad thing...

Cross-Culture Interactions: How Your Partner May Think Differently From You

Thanks to globalisation, and the advent of technology and the Internet, our world has broadened, spanning over numerous geographic locations and cultures worldwide. Our...

Crisis In Translation: Results Of A Poor Translation

Words are very powerful. Great leaders from history and present have utilised the power of words, whether it be in their private discussions or...

The Pains of Content Marketing

Content marketing seems to be the craze now – it’s fun, in vogue, and many companies are desperately hiring content marketers without, it seems,...

The History Of Languages

Every living being in this planet who interacts with another being uses some form of communication. This method of interaction allows us to converse...

Copywriting: Pay Per Page or Pay Per Word?

Freelancing and online jobs is a booming industry in some countries. It helps small and medium-sized enterprise lessen the cost of establishing a physical...