With lockdown policy and forced closures of fitness centers during the pandemic, health-conscious people turn their eyes to YouTube fitness channels for inspiration and guidance. Seeing their subscriber numbers skyrocket, some top fitness influencers are making over a million US dollars a year. Fortunately, there are some concrete methods to build a YouTube empire.
YouTubers become eligible for the YouTube Partner Program once they attain 1000 subscribers and 4000 hours of watch time. YouTube will then allow creators to place advertisements throughout their videos while YouTubers could earn revenue sharing from advertisements. Being consistent and following an upload schedule is the first step to gain subscribers. Push yourself to share your content regularly even if you feel uninspired or not motivated.
Understand your audience
60% of YouTube views are search driven. Before turning on the camera, it is crucial to conduct an audience research as to get people to engage with your content. To stand any chance of creating a potentially great video, you should pin down the latest fitness trend, popular length of exercise, trending fitness equipment and so on. Instead of attempting to make viral videos, creating great content viewers want to come back for is more important in growing audience in the long run.
Without viewers and a fan base, a YouTube channel can never evolve into a career. Viewer interaction can build loyalty to your content and increase engagement. A good way to initiate interaction with viewers is to ask questions in the video and create content for popular request. Listening to their fan groups, some fitness influencers created a series of videos with the topic Victoria’s Secret Model Workout and became viral on the internet. To take one more step forward, some YouTubers organise meetups in real life and are able to put a screen name to a face. Real-life interaction can help make the YouTube channel a brand.
Collaboration with other creators
Making shared content with other YouTube influencers is a great way to gain exposure to new views and further expand the audience base. For a collaboration to be successful, the two channels should be able to find a creative way to create a video together, surprising their audiences. Bodybuilding tutor may work with a yoga teacher to create an end-to-end work-out routine, combining cardio exercise and post work out stretching yoga in one video.
As the largest online video community, YouTube allows influencers to reach a worldwide audience. Using attracting graphics and giving verbal instruction is an efficient way to lead the viewer to complete a fitness routine. To impress the global audience and enhance engagement, it is important to offer a multilingual experience on the channel, providing subtitles of the video in different languages. Elite Asia’s vast pool of talented professional translators deliver quality subtitle translation services with all-round technical support, helping you to reach an international audience.
Fitness is no longer just a hobby as some made their dreams a reality by building an outstanding YouTube channel with tempting revenue. Yet, the competition is getting stiff as many creators are hopping on YouTube amidst the pandemic. It is never too late to learn from the big names, create compelling video content and ultimately build your own loyal YouTube following.