If you are looking to expand your global business, look no further than e-commerce. The global e-commerce industry, which was worth $1.3 trillion in 2014, will grow to be worth $4.5 trillion in 2021. Such massive amounts of growth clearly demonstrate that e-commerce is the future for business.
We have listed a few strategies to help you build your e-commerce empire. Do note that this isn’t an exhaustive list of strategies as there is a lot that goes into establishing an e-commerce business.
Start Developing Your Social Networks
Social media is the holy grail of consistent traffic and leads. So, leverage your social media networks to build an audience. Start by claiming your name on all the major networks. Establish your territory and start building your brand. Elite Asia provides appealing copies with proven tactics such as SEO or Search Engine Optimisation in your content, helping you to achieve the optimum effect with your social networks.
Also, choose the social media platforms that work for you the best, Facebook or Twitter is not the only option. If your brand relies heavily on visuals, Instagram or even Pinterest are proven to be far more effective.
Prepare Your E-Mail Marketing Strategy
E-mail is the most important part of e-commerce marketing. Time and again, it has proven to be the most effective marketing channel for e-commerce sites, often providing tremendous returns on investment.
Localisation is a vital step which cannot be skipped. As a global brand, you need to make sure your site is localised for the markets you are catering to. This firstly means translating the content into the local language while taking context into consideration.
Then come in the other aspects. This includes using high-definition images to highlight products because images speak louder than words. Providing prices in the local currency is also another good tactic in order to improve shopping experience. Make sure you establish customer service channels that cater specifically to local shoppers.
To put it simply, make sure you have done everything possible to create a comfortable experience for your international shoppers. Go local.
Analytics will help you set up your e-commerce business effectively. With analytics, you can gain valuable insights about your visitors and customers. As the business world is shifting from the brick-and-mortar to the digital world, analytics serve as a guide allowing you to truly see your online customers.
Above are just a few basic steps to help you get started with your global e-commerce endeavour. Assessing and satisfying customers’ needs and requirements, offering convenience, and using the insights to lay down future plans, are the important steps to win your audiences across the globe.
Businesses need to meet a demand for translation that grows constantly, Artificial Intelligence or AI may be considered the future solution.