Although you may have a mobile app that’s globally available for anyone in the world to use, is it suitable for anyone around the world to use? If the answer to this question is no, then it is important you follow the trend of localise mobile app.
Given that smartphones are used in Brazil, Russia, the US and other neighbouring markets seven times more to access mobile apps rather than mobile web, there is a real need for businesses and organisations to localise their mobile apps.
But how can you do it, and is it as hard as it sounds? Nothing is easy in the business world. However, nothing is impossible either. There are always ways…
Check out the following tips we’ve put together for understanding localisation, and its difference from internationalism – and how you can go about optimising your app for different markets and demographics around the world.
Understanding the Difference between Localisation and Internationalisation
There are two terms you may have heard or read being bandied around in recent years – localisation and internationalisation. Although these are often wrongly used interchangeably, it is crucial that you understand the importance of both and why they’re different.
While localisation of an app means it has been developed and designed with the needs of local people where it’s launched. This includes the format, cultural, legal and obviously, linguistic requirements of regions. One of the biggest benefits of doing this is that a business can market their product or service to global markets without sacrificing quality.
Internationalisation is involved in helping localisation become a success. It’s best practices for programming that should be followed at all costs when the app is in the development and design stage to make localisation plain sailing. To summarise that point a little, a mobile app that has been properly internationalised can be efficiently and very easily localised.
From the very first stages in the development of an app, internationalisation should be a priority. So really the best course of action, if you are looking to eventually localise your mobile apps, is to have already internationalised them from the very beginning.
Choosing The Local Markets to Target
You don’t necessarily have to localise your app for every country, just in case you get sales or customers interested in your services. To choose the local markets you want to localise your app for you need to think about the countries you specifically think there will be interest in your services and the geographies and markets that would reap the best results.
For instance, you have a health-related app for your mobile, and it makes your target audience and demographic aware of certain health risks and issues. If you are looking to target the Australian market, you need to localise it with a view to global expansion.
Globalisation is the process which the world is becoming increasingly interconnected. This connectivity means consumers are less restricted by physical borders than ever, and they are happily shopping across national lines. Let take a look together about the effects of globalisation to e-commerce industry.