We live in a mobile world and pretty much, everything we do is dependent on mobile apps. So, it shouldn’t come as a surprise that businesses need to take mobile apps seriously. Customers today want everything to be available at their fingertips. But the trend doesn’t just end with the domestic market. It’s global and that means international businesses need to start taking mobile app localisation seriously too.
Why Mobile App Localisation?
The importance of mobile app localisation boils down to the fact that everybody uses mobile apps. It might sound too simplistic, but it’s the truth. If you want to engage with your international customer base, mobile app localisation is the default move.
However, you cannot make the mistake of assuming that your app will work across the globe as it does now. There are obvious changes that need to be made to make it more appealing to audiences outside the domestic market.
For instance, we already know just how important language is to each audience. Most of them want content in their mother tongue. They tend to engage better when that’s the case. But, more importantly, there are also key benefits to be enjoyed with localising your mobile app.
Let’s take a look at some of them.
App Access to Global Market
You obviously have certain countries that show a higher demand for your products and services. Why wouldn’t you make use of that opportunity? Mobile app localisation is a great way to get things started. As stated earlier, almost everybody on this planet uses apps to get things done.
So, take the time to do your research. Find out which countries would benefit from a localised app.
Improved Sales Potential
When Nintendo launched Pokemon Go, they ended up earning a brilliant $35 million in just the first two weeks. How? Well, they paid attention to app localisation. They studied each market separately and fine-tuned the gaming app for those markets. This included changes in icons, images, and even screenshots.
App localisation opens up doors to all kinds of sales opportunities.
The global business market is competitive and a localised app can give you an edge. However, do note that only 16% of consumers will give an app a second chance. So, get your research and execution in order. Your mobile app localisation needs to be flawless.
So, there you have it – reasons for prioritising mobile app localisation as part of your overall localisation strategy. The future of business is dependent on apps. If you aren’t taking this seriously, you will be left behind.
So, make the most of the opportunities you have now.
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