Blockchain startups are a big deal today because of the potential that blockchain technology has to offer. You’ve probably heard of the blockchain being discussed in the context of Bitcoin. However, Bitcoin isn’t the only cryptocurrency supported by the blockchain.
The technology supports a wide range of cryptocurrencies and you can use it to develop your own. In fact, the blockchain can be leveraged for more than just financial transactions. It has applications across multiple industries and processes.
So, it’s pretty clear that now is the right time to start a blockchain business. But, how do you do that? Well, here are a few tips to guide you.
Have a Content Strategy in Place
Apart from a website and a business plan, you need to have a content strategy in place. You need to tell people what your company is all about and what kind of value you’re trying to provide. This means developing white-papers, creating inbound marketing funnels via blogs etc.
Your content must help you bring in leads.
Make the Most of Influencers
Want to market your blockchain business organically? Well, influencer marketing is your best bet. You don’t have to necessarily partner with a big celebrity. Just someone with a name in the blockchain or cryptocurrency market should be enough.
Make sure you build strong relationships with your influencers.
Become a Thought Leader
Blockchain is a complex topic and people want more information, especially info that’s easy to understand. So, start producing content that satisfies these requirements. This will help you establish yourself as a thought leader.
Try and get your content published via major blockchain publications.
Make the Most of Real-Time Analytics
You’ll need the right tools to market your blockchain business. One of those tools is an Analytics and Engagement Tool. It can help you gain a clear picture of the kind of website visitors you’re attracting, which can further help you in developing a community.
Create a Community of Followers
Work towards establishing a community that will support your business. There are platforms that can help you do this. For instance, blockchain enthusiasts use an app called “Telegram” to share blockchain news and discuss various topics.
Tap into such communities and connect with people.
Expand and Localise
Don’t just focus on the domestic market. Take your business beyond your borders. There are several countries out there that are quite open to blockchain. For instance, you have countries like Singapore, where the general perception about cryptocurrencies is neutral. This has caused several blockchain startups to sprout.
China is another country you can consider. Though cryptocurrencies are banned, the country is open to the idea of blockchain technology.
Of course, to expand into other countries, you must localise. This means translating your content, including websites, blogs, and most importantly, your white paper. White papers are a very important tool in helping people understand what your blockchain business is all about.
Also, when localising, leverage communication platforms that are preferred by local consumers. For example, in China, Baidu replaces Google and WeChat replaces WhatsApp etc.
According to Statista, the blockchain market is expected to be worth $885 million by 2020. So, make the most of the opportunity. Develop your content strategy, adopt the right tools, and localise in order to expand and grow your blockchain venture.