Statistics tell us that around 46% of consumers are more likely to buy a product or sign up for a service when it is advertised in their native language. So, it’s clear – as we progress towards a more globalised market, the need for content translation will only grow. This means that there will come a time when human translators won’t be enough to meet the demand.
So, is there something that can help businesses meet the demand? Well, the solution is already here – Artificial Intelligence or AI.
AI has been a great disruptor and it has been altering the world we live in since the 50’s. AI has greatly influenced the tech industry Now, it is making its way into several other areas; right from education to healthcare.
The online translation industry has not been impervious to it either. The impact that it has had on translation is tremendous. Marketers facing the challenge of having to deliver multi-lingual campaigns are some of its major beneficiaries.
We see AI-based translation even in day-to-day life. If you’ve ever used Google Translate, you’ve basically used an AI-powered application. This translation isn’t carried out by human translators working at Google – it’s all AI.
Now, AI isn’t limited to a particular form. There are several forms of it and currently, we are moving away from the more rigid versions of the past to something called “Deep Learning AI”. Deep Learning is the closest thing we have to human-like AI, which makes it ideal for e-Learning translation.
In fact, it is deep learning AI that has allowed for the creation of machine translation; something that the industry already relies on heavily for speed and accuracy.
For instance, we have the Google Neural Machine Translation System, which Google developed about two years ago. This system is relatively more accurate with its translation compared to the older Phrase-Based Machine Translation System. This is what Google Translate uses now. Currently, the system is loaded with 8 language pairs.
Microsoft isn’t far behind either. The tech-giant developed an AI-based machine translation technology that is capable of recognising Standard Chinese spoken by a learner. It studies and measures everything from rhythm and pronunciation to even tone by comparing all of it with that of a native speaker’s. Then, it shows the learner where they can make improvements.
AI-powered translation will continue to revolutionise the translation industry. However, whether it can replace human translators is debatable. But, what it can do is fill up gaps in an industry that is only going to get more demanding.
Translation is one area that’s recently been given the Artificial Intelligence treatment. So, how does it actually aid translation? Well, that’s what we are here to find out.