If you’re looking to expand your global business, look no further than e-commerce. You see, e-commerce is the future. The numbers are in and they’re pretty clear. According to last year’s statistics from Statista, the global e-commerce market will likely grow by 246.15% as far as sales are concerned.
That means the global e-commerce industry, which was worth $1.3 trillion in 2014, will grow to be worth $4.5 trillion in 2021. That’s a massive amount of growth. So, it’s clear that your business’s future lies in e-commerce.
But, how do you go about doing it? Well, we’ve got a few strategies to help you out. Do note that this isn’t an exhaustive list of strategies. There’s a lot that goes into establishing an e-commerce business, but we’re just focusing on a few key steps.
Start Developing Your Social Networks
Social media is the holy grail of consistent traffic and leads. So, leverage your social media networks to build an audience. Start by claiming your name on all the major networks. Establish your territory and start building your brand.
Also, choose the social media platforms that work for you the best. It doesn’t always have to be Facebook or Twitter. If you’re a brand that relies heavily on visuals, Instagram or even Pinterest can prove to be far more effective.
Prepare Your E-Mail Marketing Strategy
E-Mail is the most important part of e-commerce marketing. Time and again, it has proven to be the most effective marketing channel for e-commerce sites, often providing tremendous returns on investment.
Of course, let’s not forget localization. As a global brand, you need to make sure your site is localized for the markets you’re catering to. This firstly means translating the content into the local language while taking context into consideration.
Then come in the other aspects. This includes using high-definition images to highlight products because images are far more effective than words. You also need to provide prices in the local currency in order to improve the shopper’s experience. Make sure you establish customer service channels that cater specifically to local shoppers.
To put it simply, make sure you have done everything possible to create a comfortable experience for your international shoppers. Go local.
Analytics will help you set up your e-commerce business effectively. With analytics, you can gain valuable insights about your visitors and customers. This is necessary considering the fact that you won’t be dealing with people in person anymore.
So, to truly be able to see your online customers, you need analytics to guide you.
So, there you have it – a few basic steps to help you get started with your global e-commerce endeavor. Remember, the idea is to make things as convenient as possible for your audiences across the globe. So, make sure you assess their needs and requirements. Then, use the insights to figure out the next step.
You don’t have to be a large corporation to expand abroad. Make inroads into a new market with our compiled list of effective global marketing strategies!