Good news to all! To promote a holistic business seminar cum networking event, we have waived off the ticket charge. Scroll down to register!
Growth-minded business owners know that globalization is the obvious path to success. Local businesses race to capitalize on international markets knowing that Singapore is way too small a market. That as a background, the pressing question becomes “how to”, which this Business Globalization Seminar will address.
Going global presents BIG challenges, but not ones that a savvy business owner cannot overcome. The potential for expansion, growth and technological advancements far outweighs the initial globalisation pains. Pains that this Business Globalization Seminar will tackle.
- How can local businesses grow by international expansion?
- How can business ventures abroad be successful and sustainable?
- By entering the international market arena, what aspects of a business should be protected?
Having helped numerous companies expand overseas, consulting firms Altiply from Louken Group, Elite Translations Asia, and Intellect-Worldwide Singapore come together in this Business Globalization Seminar to share valuable insights and best practices for overseas business growth.
BUSINESS GLOBALIZATION SEMINAR – STRUCTURING FOR GLOBAL SUCCESS
DATE AND TIME
Thu 30 March 2017
9:00 AM – 12:00 PM SGT
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Entrepreneur’s Resource Centre (ERC)
Seminar Room 7B
30 Prinsep Street #07-00
Who Should Attend?
Only eligible for Business Owners / Entrepreneurs / Partners / Directors / Senior Managers of local SMEs
Why Should I Attend?
I want to know:
- How can I open the doors of opportunities present in the global economy?
- How can franchising work to my advantage?
- What considerations are there when building my international network?
- How can I communicate effectively and generate leads in new foreign markets?
- How can I make inroads for global success against local competitors?
- What assets must I protect in my business as I go global?
- How can I protect and acquire trademarks in various countries?
9.00 am: Registration + Breakfast
9.30 am: Building Your Global Business – A Roadmap For Success
Cynthia Woo, Associate Director, Altiply Consulting, Louken Group
As a Singapore entrepreneur, you have set up and run a successful business, and are raring to grow it further by seeking new markets and customers overseas. But there are a number of things you should consider before or while you are building your overseas network. Cynthia will be sharing some of these important considerations that you should look into as you ‘go global’, plus case studies on how successful companies have addressed these matters.
10.00 am: The Globalisation Localisation Dichotomy – Communicating for Business Success
Joanne Ho, Consultant, Elite Translations Asia Singapore
Globalisation can go seriously wrong when communications fail to take in local sensitivities and adapt the brand, products, and campaigns to the new markets. Joanne will be sharing how businesses can adopt a strategic approach to globalising while localising their content, hence maximising exposure in international markets, minimising intercultural and media backlash, achieving success, and ensuring revenue growth.
10.30 am: Intellectual Property – Seizing The Global Business Opportunity
Alex Neoh, Executive Director, Trademark Division, Intellect-Worldwide Singapore
Alex will be sharing on the interpretations of Intellectual Property and the rules & regulation for each country. Several countries will be selected to show the differences in each country’s laws and how you should utilise it to protect your trademark. Further to this, Alex will also be sharing on the acquisition of trademarks and the available options on the table, instead of going through the conventional method of a fresh application and the wait till registration.
11.30 am: Q&A + Networking
12 noon: End
For enquiries, please email email@example.com
About The Speakers
Cynthia Woo, Altiply
Cynthia Woo heads Altiply, a business growth consultancy within Louken Group and has over 12 years of consultancy experience in this field. She is passionate about helping companies leverage, protect and manage their intellectual assets to grow their businesses, specialising in franchising, licensing and international growth models. She has provided consultancy to a multitude of industries, ranging from food & beverage to retail, beauty & wellness to education. She is also an accredited consultant for Spring Singapore’s ICV Intellectual Property Business Diagnostics program.
Joanne Ho, Elite Translations Asia
Joanne’s key role lies in business relations development. Graduated from University of Bradford, UK with an Honours degree in Business and Management Studies, she is actively involved in customer account management and development with solid hands-on sales and marketing communications experience in the agency environment and in varied industries including wireless technology, oil & gas, and tourism. Having spent many years in Singapore, Malaysia and Canada, she’s familiar and sensitive to differing cultures and potential challenges.
Alex Neoh, Intellect-Worldwide Singapore
Alex heads the Trademark and Copyright department at Intellect-Worldwide Singapore, leading his team in handling various intellectual property matters. Graduated from University of Northumbria with an Honours degree in Law and as a Registered Trademark Agent armed with legal knowledge, Alex’s trained legal mind complements his practical IP works. He has been instrumental in assisting clients in acquiring and protecting their IP rights in the face of infringement, opposition and acquisition.