Online advertising in today’s time has been synonymous with SEO. And to have good SEO means better exposure to prospective clients, which, would result in better sales. But before we delve deeper into having your multilingual SEO. Let us define first what is SEO and how important it is in today’s business industry.
SEO stands for Search Engine Optimization, and it is the process or technique by which your product or service becomes visible on search results from various search engines. This allows traffic to be directed whenever an internet user searches for a keyword and clicks the link to your website from the search result.
The approach for multilingual SEO is trickier than with a unilingual website. There are certain red flags to avoid when creating SEO in this environment. So, in order to help you jumpstart your site enhancement, here are 5 tips to consider with your multilingual SEO:
Don’t use Auto Translators
This is a big NO when you are dealing with multilingual SEO. Most auto translators or online converters translate words in their literal meaning. This can mean differently in the target language. It would be best to hire a certified translator to do this drastic job.
Avoid Using Other Character Encoding
Optimize your website by using UTF-8 as the character encoding. This is a more technical job so if you are the owner of a business and have outsourced your website development, ensure that the encoding used by the developer is UTF-8. This is because only UTF-8 is capable of encoding all possible characters. So, when the language is translated, the characters are standardly converted as well.
Don’t Rely on a Single Search Engine
Google search is a good start, but it is not advisable to optimize your site for a single search engine alone. Your SEO would be more efficient if it is optimized for other search engines as well. This is important especially when you have a multilingual SEO.
Avoid Assumption on the Foreign Target
Competition may have a different approach especially if you have a target consumer from a foreign country. It would be best to study and plan the localization of your brand. Never assume that it will be the same approach for your target clients.
Don’t use a Single Domain
It is advisable to have a country-specific domain when building a multilingual SEO. This will help achieve better ranking in the target country. Use the local language as the primary language of the target country as this will help to build a better reputation.