Copywriting: Pay Per Page or Pay Per Word?

Copywriting: Pay Per Page or Pay Per Word?
Copywriting: Pay Per Page or Pay Per Word?

Freelancing and online jobs is a booming industry in some countries. It helps small and medium-sized enterprise lessen the cost of establishing a physical office for their business operation. People who are working in this type of industry are generally called Virtual Assistants.

Certain jobs such as Copywriting is one of those jobs where you can work at the comfort of your own home. It is a more specific area in virtual assistance which at times require experience in marketing. If you are the type of person who enjoys reading or writing, copywriting is a prospective job.

If you are thinking of venturing in the Copywriting industry, and you have no idea whether to be payed per page or per word, we will help you decide by giving guidelines for copywriters. So, what does a copywriter do?

A Copywriter assists in creating printed or online marketing and it intends to promote services or product of an organization to the audience. As the famous George Gribbin said, “A copywriter should have an understanding of people, an insight into them, a sympathy toward them.” It is therefore important for you to be able to connect to your target addresses.

If you intend to do copywriting and you are new in the industry, setting the charge for your service can be tricky. Check out the difference of the mode of payments to know which one works better for you.

Pay Per Page


  • Allows the client and writer to get the total amount of a project easily.
  • Standard payment allows both client and writer to calculate their respective expense and earnings on the spot.


  • The amount of work needed may be different depending on the difficulty of the topic. If it requires more research, then it will take longer to complete. If payment is standard on every page, the effort of the writer may be underpaid.   

Pay Per Word


  • It gives better earnings to a writer in contrary to pay per page charge (this depends on your charge per word)
  • It could be a better option for newbie copywriters since the charge per words are generally lower.


  • Experienced copywriters may find it difficult to get clients as the charge per word is on the upper end.
  • Clients may not be attracted to the idea of paying per word especially if they require lengthy articles or manuscripts.