Why let language be a barrier between your customers and you? Have you ever considered multilingual website?
Most websites are designed primarily to communicate value proposition, provide target audience with relevant information, in addition to serving as a point of contact.
You have a website too, but do your customers really understand what’s being said? Appealing designs and engaging content alone mean nothing if your customers who do not understand a word of it.
Having a localised or multilingual website is therefore a key step in tailoring content and establishing effective communication with a diverse pool of customers.
Remember, you may have more prospective customers than you think. Having a website that supports only one language may be limiting your business.
Show Your Customers They Count and Build Trust with Locals.
Customers often prefer to deal with companies or organizations they believe. By bridging the language gap, you help build trust with prospective clients.
When your website is available in a specific language your customers speak, you are also in effect signaling respect for them. By speaking their language, your organisation may also be perceived to be more in tune with their needs.
It Doesn’t Hurt to Gain Exposure to an International Audience
Regardless of ethnicity or language was spoken, most people have a desire to be socially connected, which is why social networks like Facebook now supports 70-plus languages. The same goes for your business. If your business has relevance to international markets, then having a multilingual website will significantly amplify the reach of your business.
Don’t Get Lost in Translation. Find the Right Partner.
Nuances can be lost in translation. Your intended message might be interpreted differently and with unintended consequences. So when you do decide to localise your website, be sure to leverage on a reputable translation specialist with experience in your targeted languages.