Are You Personalizing Your Campaign for the Local Market?

According to a Common Sense Advisory study, around 87% of customers won’t buy products from a website that doesn’t communicate in the language they...

The Importance of Cultural Competence in Healthcare

The world grows to be more and more diverse each day, and this is something that affects every aspect of our lives. One of...

Re-Branding for a Global Market with Transcreation

When it comes to localisation, we generally focus on the process of translation, which is, of course, very necessary. After all, if you want...

Neural Machine Translation: Measuring the quality of Machine Translation

Neural Machine Translation or NMT is known for its exceptionally high-quality translation. Being the latest in the line of machine translation systems, NMT definitely...

Benefits of Translation in Banking & Finance Industry

The financial industry is a powerhouse today, just as it was a couple of decades ago. Of course, one cannot argue the supremacy of...

The Rise of AI in Translation Industry

Statistics tell us that around 46% of consumers are more likely to buy a product or sign up for a service when it is...

The Importance of Global Marketing

Global marketing can officially be defined as a state wherein companies no longer see their markets as a single entity and are aware that...

Worldwide Digital Transformation

Despite the fact that global digital transformation (DX) is something that all businesses must work towards, the sad truth is that most of them...