Transcreation and Translation: How it Differs

It’s very easy to get transcreation and translation mixed up. This is because one does inform the other. We’ve put together a...

7 Tips to Boost a Global Marketing Campaign

You are trying to advertise your global marketing campaign on an international level. Hence, it is important that you effectively use translation.

Localisation Turns Local Success into a Global Phenomenon

How do big companies grow their business through localisation? Here is one example: In 2016, Netflix rolled its services out simultaneously to 130...

Competencies of Translators and Interpreters

The ability to speak more than one language is great. It’s a much-cherished talent and skill. However, translating and interpreting a language is where...

Benefits of Mobile App Localisation

We live in a mobile world and pretty much, everything we do is dependent on mobile apps. So, it shouldn’t come as a surprise...

AI Translation: Expectations Vs. Reality

AI technology has drastically improved due to scientists enabling computer programs to ‘self-learn’. Hence, a computer can re-program its own code in order to...

AI Technology: How are E-Commerce Companies Utilising it?

If you want an innovative way to drive sales and increase user experience on your website, you should be utilising artificial intelligence (AI) in...

How to Ensure Your E-Commerce Website Localisation is Ready?

Business is going global and e-commerce is booming. That means you’ll soon have to make sure that your e-commerce business is able to keep...